Branch Personal Loan
Branch International
Last updated: October 29, 2025
Rating Breakdown
Pros & Cons
Pros
- Fast approval (minutes)
- 100% digital process
- Builds credit history
- Flexible repayment periods
- No hidden fees
- High app ratings (4.5 stars)
Cons
- Requires smartphone
- Interest rates can be high for new users
- 5% late fee on missed payments
- First-time limit usually low (KES 250-2,000)
Expert Analysis
Branch has become synonymous with instant mobile loans in Kenya, pioneering the app-based lending model. The AI-driven approval process can deliver funds to M-Pesa within minutes of application. Starting loans of KES 250-1,000 grow to over KES 70,000 for reliable borrowers. Interest rates of 14-29% monthly are high but transparent. Branch's strength is accessibility - approval is based on smartphone data analysis rather than traditional credit checks. The app tracks repayment behavior meticulously, rewarding timely payments with increased limits and lower rates over time.
Best For
- First-time borrowers building credit history
- Emergency funds needed within minutes
- Those without formal employment or bank accounts
- Young professionals with smartphone but limited banking access
- Small amounts (under KES 10,000) for short-term needs
Common Rejection Reasons
- New smartphone or recently factory-reset device
- Limited SMS and call history on the device
- Previous Branch loan in default
- Multiple loan apps with outstanding balances
- Insufficient data for AI credit assessment
How It Compares
Branch is more accessible than bank loans but more expensive. Against Tala, Branch often approves smaller first loans but with similar rates. Compared to M-Shwari, Branch offers more flexibility in amounts and terms but requires app installation and data access.
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Product Details
Features
- 100% digital - download app and apply
- Instant approval in minutes
- No paperwork or branch visits
- Flexible repayment (4-68 weeks)
- Builds your credit score
- Loan limit increases with good repayment
- Competitive interest rates
- Free savings account included
Eligibility Requirements
Required Documents
- National ID
- Smartphone with Branch app
- M-Pesa account
Repayment Options
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